What is Email Marketing? 5 Best Email Marketing Tools

5 Best Email Marketing Tools

Here we are going to learn about What is Email Marketing? Here, I am going to share 5 best email marketing tools for you. Before starting it, I have some question for you

  • Do you know what is email marketing?
  • Which are the best email marketing companies?
  • How to select the best email marketing services?
  • Do you know the advantages of email marketing?
  • which one is the best email marketing tool?

If your answer is no then this article is for you. Here, I am going to answer all these questions

Table of Contents

What is Email Marketing?

First of all, to understand what is email marketing? We have to understand marketing. Marketing means promoting a product or service. This happens in many ways, such as through social media, or through an online website, or through a blog.

But it can also be done through email. When we send an email to customers to promote a product or service, it is called email marketing.

But email marketing means that we are not talking about sending emails through postal service. Here we are talking about sending emails electronically. For email marketing, you need to understand about Best Email Marketing Companies and their tools.

You can reach your customers in a great way through email marketing. It is a high-quality marketing technique whether you are a blogger or affiliate marketer, banking, and finance.

Email marketing is the best option for online stores, retail stores, or any kind of business in today’s online business world.

If you want to give regular updates to your readers or customers, or if you want to give a new offer or discount sale, then through email marketing, you can send your message directly to their inbox.

Advantage Of Email Marketing:

1 – More than 70% of visitors to any website never return. But when you inform him of your business offer or discount sale from time to time through email, then he will definitely come to you physically or on your online store or website and he has a relationship with you. That is a big factor in increasing your business.

2 – When you create an email list of your own, you make your visitors feel that you have not forgotten them by collecting email addresses and sending them valuable and new updates. This is a big thing for the business.

3 – Compared to new visitors, it is easier to convert repeat visitors into customers. In fact, research shows that any visitor to your website who takes 2 to 3 visits means that they are actually thinking about doing business with you or buying something.

4 – Email marketing is most effective in any other online service which is also helpful in increasing your sales. So if you want to increase your cell then you should start email marketing.

How To Select Best Email Marketing Services

There are many email services in the market but to choose the best email marketing service among them, you have to consider many important aspects. Many times, even good marketing tools are not as effective as we expected due to the lack of good service.

Below are some basic and important information that you need to keep in mind while choosing an email marketing service:

Ease of Use:

The email marketing service you choose should be easy to use (User Friendly) as most business people are not very technically strong. it should be user friendly so that people can use it without any hassle


Whichever email marketing service you choose, there should be user-friendly templates that can be used according to time and opportunities. There should be a readymade template for use.

Email Limits:

Email Limit has a lot of contribution to any email marketing service, you have to see how much money you are spending to send how many emails per month.


The plan you choose should fit your budget so that your marketing costs do not increase.


Whichever company you run, should have a full report because only then you will know how successful your marketing is.


Whichever company, you are choosing, its support system should be good, so that you can get help if you ever have any technical needs and your work does not stop, for that, read the review of the company on Google.

Best Email Marketing Tools

For email marketing, I have listed some best email marketing companies whose market review is good and the service is also good, if we are talking about best email marketing tools, these companies are on top. 

I have used the services of the first three companies, and you can also do this. For this first, you can use the free and testing version. Then buy the plan.

Best Email Marketing Tools in 2022

1 – Mailchimp 

I have been using this email marketing tool for almost one year. It is simple and quite cost-effective. With Mailchimp, you can send around 20000 emails in a month for free. It is one of the best email marketing tools for a beginner.

2 – Sendinblue 

I have been using it for about 6 months, Sendinblue allows you to send 300 emails for free every day, that is, you can send about 9000 emails in a month for free.

3 – Getresponse 

This is a multi-tasking email service provider. Initially, Getresponse gives you a free trial service for 30 days, in which you can use almost all the features and see and buy the plan if you are satisfied.

4 – Aweber

This also gives you a 30-day free trial, after which the plan starts at $ 19, $ 29 per month, etc. at Aweber.

5 – Active Campaign 

This is also a good option for email marketing, in Active campaign you get 500 contacts for around $ 9 per month in the lite plan.

Apart from this, there are many best email marketing companies that provide email marketing tools and charge according to the plan and requirement. Therefore, before taking any plan, review its market, and also use trial service to get some experience of how the company is providing its services.


We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.